How did Spotify Wrapped become the cultural phenomenon it is today? A deep dive into one of the most highly anticipated cultural events in music and social media.

The perfect blend of heart, science, and strategy; let’s unpack Gisou’s success.

At Lure, we’re always fishing for marketing inspiration. Here’s the best of 2024, from brat summer to crocs.

By experimenting with different formats, visuals, and messaging, we’ve made some discoveries about what performs well on Meta. Here they are.

Meta recently revealed that Advantage+ Shopping campaigns are the best way to achieve results. Read on for the biggest takeaways from the 2024 Meta Agency Summit.

As restrictions on data mining tighten, advertisers need to refine their strategies to run effective campaigns in a more privacy-conscious digital landscape.

Using Meta Ads to reach potential clients is a smart way to drive growth. This guide outlines how to set up Meta Ads campaigns for service-based businesses.

Running successful ads on Meta platforms requires more than just setting up an ad and hitting "publish." Here's a breakdown of some common mistakes.

As Meta’s advertising platforms continue evolving, so too does the best practice for advertisers. Here’s a look at the top strategies to drive sales with Meta ads in 2024.

By setting up a retargeting campaign on Meta (Facebook and Instagram), you can stay visible in front of interested audiences, increasing conversions and making the most of your ad budget.

Here are ways to tailor your digital marketing strategies before, during and after Black Friday for the best chance at success.

If you’re learning the SEO basics, mastering keyword research is the first step to boosting your site's visibility with optimised content.

Here are ways to tailor your digital marketing strategies before, during and after Black Friday for the best chance at success.

Here's how to engage your audience at every stage of the customer journey — from brand awareness to lead nurturing and building loyalty.

We could chat EDM strategy all day if given the chance. Here’s a checklist for anyone just starting out in the world of email marketing, from automations to copywriting tips.

A case study on how local SEO can significantly increase organic leads from customers in specific geographic areas. Here’s how we used local SEO to expand our client's audience.

Good Girl Snacks is using creative product storytelling to stand out in a supermarket aisle that’s been uninspired for years. Keep reading to find out how they’re shaking up the food and beverage industry by channeling hot girl energy.

If you’ve got good email open rates without the conversions to match, read this. This checklist will help you get more leads from your subscriber list.

In this article, we outline the fundamentals of an Instagram strategy, including: defining your audience, sizing up the competition, and knowing the 2024 algorithm inside out.