META ADS
Paid Meta advertising involves paying for your ads to be displayed on Facebook and/or Instagram, and showed to specific audiences based on user data. It’s your secret weapon to reaching more customers, and marketing your brand to the people most likely to be interested in your products and services.
Already running ads and not sure if you want to commit to us? Get a free audit while you decide. We’ll go into your ad account and give you some tips. No pressure to hire us after — we live to serve!
Campaigns
The marketing funnel organises the customer journey based on the following steps: raising brand awareness with new audiences, converting existing audiences into buyers, and retaining their loyalty.
We run paid campaigns that focus on all of these touchpoints: new customer acquisition, re-targeting to convert interest into action, and re-marketing to encourage repeat purchases/service.
We also need to consider how Meta’s AI algorithm determines which users will see your ads. It seeks out audiences who will find your content relevant and engaging by:
Comparing your ad's creative elements (such as text, images, or videos) to the content the user has previously engaged with
Tracking how the user interacts with ads in views, clicks, shares, or comments
This means our process will begin with research into the content that best resonates with your target customer, both based on your own feed and your competitors or industry standouts.
Targeting
There are a few different ways we can segment your audience. We might target certain interests and demographics, or create lookalike audiences comprising users who are similar to your pre-existing customer base. We’ll also be able to target users who’ve already engaged with your website or socials, including those who’ve made a purchase.
The best practice on Meta is constantly changing, and in the last year we’ve seen new audience targeting standards come into effect — especially as Meta is evolving its advanced AI machine learning. We make sure to keep up to date with the latest updates and changes by regularly touching base with Meta support and other advertising experts in our network.
Creative
A paid ad consists of creative and copy. Creative refers to the look and format of the post, whether it’s a video, image, carousel, infographic and so on. Ads will also usually incorporate a caption, which is the copywriting element. We’ll design your ad creative and craft the copy to result in ads which are eye-catching and clear to understand. We prefer to work with your existing asset library, but if you need some amazing new photos or videos created we have connections to content production agencies who can help.
A good design will:
Focus on why people love your brand, product or services
Showcase your point of difference
Have an engaging hook that makes people stop scrolling
Make sure your brand name stands out
Include a strong call to action
Keep it easy for audiences to take the next step by leading to an end destination on your website
FAQ
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There are many advantages of paid advertising, including:
Targeted reach
Increased visibility
Quick results
Measurable ROI using platform analytics
Customisable budgets
Audiences can directly respond
Re-targeting opportunities
Creative flexibility
For more, read our blog post about the reasons you need paid advertising.
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Paid ads are all about testing, testing, testing. For every new client, we begin with a test campaign where we try out a range of different creatives and messages. The best practice (2025) is to give Meta 7-14 days to test the waters. Within two weeks, we start to get an idea about what works best, and will get onto refining those ads into a winning evergreen strategy — this is when you’ll notice an increase in conversions.
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As your ad spend increases, so does the level of work dedicated to maximizing your results. Our pricing is scaled to reflect this.
Why? A larger budget enables us to run more campaigns, develop more creatives, and reach a broader range of target audiences. We’re committed to running as many ads as needed to drive outstanding outcomes.
But you don’t need a huge budget, and we always welcome you to start small. Our base cost is $1000 a month for ad spends under $5000 AUD. We can do some amazing things with a small budget.
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