COPYWRITING
At Lure, we know how to use words to hook your target audience. Our team has extensive experience in all areas of copywriting, including: content writing, social media captions, e-commerce/sales, advertising, and SEO writing.
We write for every platform and all digital channels. Although we’re a digital marketing agency, we’re also keen to help with copywriting for print materials (we love words that much). Ultimately, we understand the connection between the medium and the message. Our approach will be guided by your medium of choice, while still maintaining consistency of brand voice.
The aim of your copy can be to promote products and services, communicate a message to a target audiences, and inspire desired actions or conversions. The key to creative copywriting is in finding unique ways to achieve this.
Good copywriters should consider multiple factors when writing for clients: target audience, brand identity, storytelling, tone of voice, style guides (if clients have them), and marketing objectives to name a few.
Services
You think of it, we write it. Most projects requested by clients usually fall under three categories: E-Commerce Copywriting, SEO Copywriting, and Content Copywriting.
E-Commerce Copywriting specifically focuses on creating persuasive content for online retail platforms/e-commerce websites, with the aim to increase conversions and sales of products or services. It includes: product descriptions, category pages, landing pages, promotional email campaigns, product titles, and more.
SEO Copyriting is geared towards optimising website content to improve its visibility and ranking in search engine results pages (SERPs), with the aim of increasing traffic. It mainly involves incorporating keywords within content, including website page copy and blog posts.
Content Copywriting refers to non-promotional written content that informs and engages your audience. It’s oriented more towards brand building and storytelling, including: website pages, blog posts, social media captions, editorial email campaigns, educational materials like E-Books.
Clients
Our team has wide-ranging copywriting experience for clients in the construction, architecture, design, and real estate space. This has included website landing page copy, blog articles, campaign taglines, OOH copy, presentations, product descriptions, brochures, and social media captions.
We can be flexible with our pricing depending on what you need. Ask for something specific and we can charge by the hour. Bundle up a few services and let’s figure out a package.
Often, copywriting will overlap with other services. For instance, managing and creating paid ad campaigns also involves writing the captions. A total SEO content overhaul will include fresh new web copy. In that case, we’ve worked copywriting into each service price already!
Pricing + Packages
FAQ
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We write copy that converts — but how do we know this? Our metrics for evaluating copywriting campaigns include key performance indicators such as conversion rates, engagement (e.g. likes, shares, comments), and return on investment (ROI). It will differ based on your goals and the specific copywriting service.
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Once you’ve decided to go ahead with our writers (yay!) we can usually get started on briefing straight away. This is where we aim to get all the information from your team to ours, so we have what we need to get started.
Our writing timeline will depend on the size and complexity of the project. Usually, we can turn around shorter pieces within 2-3 days. If in-depth research is required, or for larger volumes of work, it will take longer. We’ll agree on a deadline that works for both of us during the briefing stage.
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You can, but using AI effectively means knowing how to word your prompts. There’s a science behind this called Prompt Engineering; and unless you’re good at it, you won’t get the results you’re after.
While ChatGPT might have memorised the dictionary, brand storytelling is about more than putting words together. It’s about emotions, feeling, and strategy. We combine our professional training with inspiration collected from wide-ranging experience.
AI chatbots simply don’t have the same capacity for emotional depth and creativity as we do. Any content produced by ChatGPT and other AI writers feels and sounds generic — and don’t you want your copy to stand out with a highly unique and personal voice?
More on this in our recent blog post.