When it comes to an optimised website; keywords are the meat, and technical elements are the bones. But what exactly are you supposed looking for in technical audits? Let’s find out.

In this age of overexposure and overconsumption, we’re getting ‘over’ things quicker than ever. In this article, we’ll unpack the micro trend — and what it means for marketing strategies.

Your introduction to site content, infrastructure, and internal linking; otherwise known as the elements of on-page SEO. See why this should comprise about 80% of your SEO strategy.

Once a forum for thirst traps and dance videos, TikTok is now a preferred search engine for Gen Z. What is it about this app that’s creating a shift in digital search behaviour? Let’s elaborate.

Spotlighting their employees and office culture is a smart way for brands to differentiate themselves. Engagement and loyalty towards the team will ultimately translate into conversions down the line. Read more about why we think EGC is the biggest marketing trend of 2024.

Bumble’s recent rebrand was a flop, and we have some thoughts. Let’s dive into where Bumble went wrong and what we can learn from their mistakes. It might prove enlightening for brands and marketers.

Effective copywriting isn't just about putting words together; it's about strategically crafting messages. Make your content more engaging, unique, and ultimately more impactful with our five best copywriting strategies (plus examples).

iPhones replaced landlines, Netflix sent Blockbuster broke, and ChatGPT is coming for our jobs. Or not? Here’s our take on the debate over whether AI will replace copywriters.

Blog posts are essential to SEO. But how do you write an article that resonates with your audience and ranks highly on search engine results pages (SERPs)? In this guide, we’ll teach you how to craft SEO-friendly blog posts that stand out in a sea of online content.

In this article, we’ll go through the different types of UGC (user generated content) and their benefits. We’ll also talk you through the key ways to attain UGC without paying, giving examples.

The results are in: email is alive and well. Read our tribute to one of our favourite digital marketing strategies — and a severely underrated one.

Billions of people use social media, so businesses would be crazy not to use social media marketing strategies. One of our favourites is paid advertising. Read on to find out why.

In a nutshell, social media ads are display advertisements that can be targeted to specific users browsing the web or an app. In this article we’ll focus on Facebook and Instagram, covering the Meta ads algorithm and the components of an ad.

The key to a good Instagram strategy is to be organised and consistent with your posts. Here are five things to remember when curating and managing your social media content.