THE MIDWIFE MUMMA
THE MIDWIFE MUMMA
The business
Building on the strong connections Amelia Lamont created with other mums as a midwife, sleep consultant, lactation consultant, mother and successful blogger — The Midwife Mumma makes life easier for mums on their feeding, sleeping, and parenting journeys. Lure was engaged to drive sales of The Midwife Mumma’s products via Meta ads.
The brief
Amelia had already worked incredibly hard to build a loyal customer base organically — paid ads were the next step to growing her business. Our main goal was to increase sales of The Midwife Mumma’s core offerings; a wireless, wearable breast pump and sleep consultations with their team of experts.
The results
After our first month, this was the outcome. We ran one sales campaign with the goal to test different creatives for both new and existing customers.
From an investment of $1200, our first Meta ad campaign generated 10.69 times the total ad spend. The industry benchmark for E-Commerce advertising is 4. And we were only just getting started.