With a focus on occasion wear, TOJHÀ’s core values are quality, modernity, and comfort. Shape, structure, and fabric are carefully considered to produce flattering and fashion-forward pieces for every women’s wardrobe.

Having found incredible success with a wholesale business model, it was time for a new retail-first digital marketing approach to target a fresh audience of online shoppers seeking event-ready designs that fit perfectly.

Lure was engaged to set up and manage Meta ad campaigns driving sales across multiple categories and collections, including Resort ‘24, Spring ‘24, and Sale.